Internet Business Mastery EP213 – A Twitter Strategy that is Authentic, Effective, and Efficient

After a week of gleaning from several podcast episodes, this was the best episode based on its takeaways.

The primary goal of PodcastTakeAways.com is to help listeners choose podcasts by providing information before they even listen to an episode. This will help them assess which one will provide them with maximized learning and enjoyment.

The Podcast Episode of the Week winner is:

Internet Business Mastery EP213 –A Twitter Strategy that is Authentic, Effective and Efficient

internet business mastery

In this episode of Internet Business Mastery, host Jeremy Frandsen and Jason Van Orden talked about How to Attract A Loyal Follower on Twitter. 

jason and jeremy IBM

Jeremy and Jason gave meaningful and tested strategies to boost a long lasting quality traffic in your Twitter feed.

They emphasized the importance of building genuine relationships with your Twitter followers and the people you’re following as the secret key to achieving this.

 

Here’s what you’ll learn from this episode:

  • The effect of changing your environment in forming new habits
  • Jason and Jeremy’s story and tips on how to form new habits

 

  • Why Jason and Jeremy cooled off using Twitter in the past
  • Relationship Engine versus Traffic Enginetweet talk
  • Forming relationships in Twitter
  • Using Twitter FREE – without needing to pay for ads!
  • Forming five meaningful relationships with the influencers in your marketinfluencers
  • Earn your 100 true fans
  • Finding and moving forward with new relationships
  • The power of response
  • Interacting with like-minded people

 

Four steps for an effective and efficient use of Twitter

  1. Finding the right people target person
  • How to find your fans? – find hyper targeted people
  • How to find the influencers?
  1. Follow people and interact with them follow and interact in twitter
  1. Share great contents consistently share -click image
  • Filter through and share quality content
  • Share quotes, blog posts, tips, and resources tweet vodaphone bird shouting
  1. Engage authentically at least 5-10 minutes a day 
  • Re-tweet and interact with people
  • Be more active in the queue, at least 5-6 times a day
  • The best time to set up your tweets: 8am, 1pm, 2pm, 3pm & 5pm buffer retweet

 

 

Internet Business Quick Tip:calendar checked

  • Keep track of your goals.
  • Print out a calendar that you can check out.
  • Be consistent.

 


 

MY BIGGEST TAKEAWAY!

Build relationships with at least five “influencers”, get a hundred true fans, and you will have a tremendous impact in your business and life.  

 

Additional Tips:

  • Mark good reads for your “read-later”

Mentions:

 

Sources

 

Podcast of the Month: January 2014 (Social Media Marketing Podcast 44)

Another great month for PodcastTakeAways.com! After having the Podcast of the Week entries for January, it’s exciting to go through once more and pick the Podcast of the Month.

There are five Podcast of the Week entries last month, and all of them made great contributions in terms of entrepreneurial tips, ideas, and valuable skills for podcast listeners. But still, there always will be one podcast that will stand out. So starting this month, we are going to pick the best one from the Podcast of the Week entries and declare it as Podcast of the Month.

For a quick recap, here are the Podcast of the Week entries for the entire month of January:

  • Lifestyle Business Podcast Episode 131, hosted by Dan Andrews and Ian Schoen. The episode is all about Six Rules on How to Improve Your Business in terms of talking with the right people in your team. They also talked about 10 Strategies on How to Make a Great Content that captures your audience.
  • Smart Passive Income Episode 068, hosted by Pat Flynn. Pat shared tips and examples on how one’s potential can be released and used as a powerful tool of productivity that leads to reaching success.

 

Now that the we know which podcasts have landed as Podcast of the Week,  it’s time to announce the Podcast of the Month for January!

The Podcast of the Month is:

Social Media Marketing Podcast 44 – Twitter Traffic: How to Double Your Traffic to Your Content by  Michael Stelzner! 

8

Michael invited Kim Garst, a pro in social media marketing, on the show. Kim herself is one entrepreneur who creates great traffic in social media—specifically in Twitter (check her account here).

It is vital for an entreprenuer to know that there is great competition that’s going around social media today. Every business wants to get into their target audience by injecting feeds and updates. Twitter is considered as one of the most powerful tools to reach your audience and market your brand. Kim gave her very own strategies on how to double your Twitter traffic, whether you’re just starting or have gone through the cycle of reaching the top and slowly decreasing your impact as a brand.

The strategies discussed in this episode are packed with knowledge that will help you optimize your content, generate more hits, and therefore lead to profit maximization.

This is definitely an episode deserving of the Podcast of the Month!

P.S. 

Please leave comments regarding what you would like to see on podcasttakeaways.com in the future.  It is our desire to serve you by providing suggestions for the best podcast episodes to digest.  At this time, the podcasts reviewed lean to more of a business focus.  We hope to branch out into other genres at a later date!

SOURCES:

PODCAST OF THE WEEK: Social Media Marketing Podcast 44: Twitter Traffic: How to Double Your Traffic to Your Content

After a week of gleaning through a week of podcast episodes, this was the best episode based on their takeaways.

The primary goal of PodcastTakeAways.com is to help those who listen to podcasts by providing information to help them cherry-pick the best episodes for their listening pleasure.

The Podcast Episode of the Week Winner is:

5  In this episode, Michael Stelzner had an interview with Kim Garst, CEO of Boom Social.

kim garst

Kim discussed HOW TO INCREASE TRAFFIC IN TWITTER FOR BUSINESS to promote contents and offers.

Being part of a company and a blog site that specializes in Social Media Marketing, Kim explained the methods she uses to make a business grow using Twitter Marketing.

Here’s what you’ll learn from this episode:

  • USING TWITTER FOR BUSINESS
    -   A GREAT SEARCH ENGINEAn “info super highway.”
    -   A NEWS CHANNEL: 85% of the people in Twitter says that News hits twitter before it reaches the traditional news media because real people posts in real time.
    -   BUILDING YOUR GROUND FOR NETWORKING USING TWITTER: The best responsive traffic source. A great way to pay attention to trending topics.twitter-icon

“Twitter moves so rapidly. People may not see the same things. A tweet has a lifetime of 30 seconds. Sharing free offers in Twitter 3-4 times a day is totally acceptable. You’re gonna get different eyeballs see your tweets in their news feed“ –Kim

  • REWORDING TWEETS and SCHEDULING RE-TWEETS
    -   Switch the wordings of your tweets to know which gets the most response.
    TIP
    :  Use Hootsuite for scheduling re-tweets
  • CREATING TRAFFIC USING FACEBOOK  facebook
    -   POSTING FREE OFFERS (2-3 times posted in Twitter)
    -  
    LEVERAGING FACEBOOK TRAFFIC in Twitter Page
  • MANAGE MONITORING THE NUMBER OF OPT-INS
  • DECIDING WHICH BLOG POSTS TO PROMOTE
    -    Evaluate the amount of your content.
    -    Don’t share the same concept day after day.
    -    Rotate articles only if you have a great number of them.
  • TWITTER AS THE NUMBER 1 TRAFFIC SOURCE
    -    Increase your traffic by 100-400%

driving-traffic-from-social-media

  • KNOW WHO YOUR AUDIENCE IS AND FIND YOUR SWEET SPOT
    -   Know the value that the audience wants from you
    -   Your areas of expertise and what you’re sharing
    “ Social media is not a one size gets all.”
    “ What works for me might not be exactly the same system that you would want to use.”- Kim
  • THE CONCEPT OF SHARING A CONCEPT
    -   MUST BE RELEVANT AND HOLDS VALUE
    1) Come up with a list of solid article content.
    2) Use Hash Tags for keywords linked to your blog and blog titles.
    3) Post a lot depending on the number of your content; especially if people are routinely looking for you.
  • THE IMPORTANCE OF CONSISTENCY IN SOCIAL MEDIA
    -    The most common mistake of users of social media is being inactive.
    -    Be active to remain on the platform.
    “In social media, if you’re not consistent regardless of the platform, people are gonna find somebody else that is, somebody else to tune in to.”
  • ENGAGE WITH PEOPLE IN THE SOCIAL MEDIA
    -   LISTEN to what they have to say
    -   Social Media is RELATIONSHIP AND COMMUNICATION with other people
    -   COME UP WITH A SYSTEM OF ENGAGING THAT WORKS FOR YOU wherever you are at in your area of expansion.
  • MULTIMEDIA ON TWITTER
  • THE IMPORTANCE OF PHOTOGRAPHS AND VISUALS TO HELP YOUR POST STAND OUT
    -    A lot of people consume information in a visual way
    -    A great avenue to show visual aspects of your business, products and content.
  • HAVING A PROFESSIONAL PHOTO FOR PROFILE
    -   BE PROFESSIONAL, use your own pictures for your profile
    -   Do not use unprofessional photos e.g. cats, dogs, etc.
    -   A great way to SHOWCASE WHO YOU ARE!
  • APPS RELATED TO TWITTER USED FOR MARKETING
    -   Hootsuite is the only management platform that  incorporates all other social platform that includes Google Plus

****Week’s Social Media Question: HOW TO INCREASE BLOG SUBSCRIBERS???

Reasons for non-subscription:
a) They don’t realize they can
b) You are not asking them to
c) They’ve been programmed to receive email from you
d) They don’t like the content of your blog is producing

Tell them.. “This would be the last email you’ll send them and if they’d love not to miss out on your updated posts, they could sign up on your automated newsletter service.”

  • E-mails make a huge difference! Have an automatic email sending button for subscribers
  • Make sure have plenty of social share buttons
  • Have a system in place, that gives them an option to subscribe

 

MY KIDS’ ADVENTURE7
-    A project that talks about starting a new company or launching a new product.
-    A brand new blog started by Social Media Examiner targeting busy parents who want to have fun adventures with their pre-teen kids anywhere.

  • THE IMPORTANCE OF  A VISION STATEMENT WHEN STARTING ON SOMETHING RADICALLY DIFFERENT
    -   VISION STATEMENT is something that you and/or the people on your team can rally around.
    -   EXPLAIN THE ENTIRE GOAL

MY BIGGEST TAKEAWAY!

“In social media, if you’re not consistent regardless of the platform, people are gonna find somebody else that is -somebody else to tune in to.” – Kim

ADDITIONAL TIPS:

  • “In today’s world, our audience has a voice and they’re using it.”
  • “People are looking to connect with people.”

MENTIONS:

  • VINE – A Twitter App to do a video
  • Manage Flitter: A web based host a lot of targeting, keyword search, follow and keep track people (A one-stop-shop)
  • My Kids Adventure -an online magazine designed to make it easy for busy parents to create adventures with their children anywhere—and it’s from the founders of Social Media Examiner.

SOURCES: