Social Media Examiner EP58: Selling with Social Media- A New Direction for Business

After a week of gleaning from several podcast episodes, this was the best episode based on its takeaways.

The primary goal of is to help listeners choose podcasts by providing information before they even listen to an episode. This will help them assess which one will provide them with maximized learning and enjoyment.

The Podcast Episode of the Week winner is:

Social Media Examiner EP58:
Selling with Social Media- A New Direction for Business

5 In this episode of Social Media Examiner Podcast, host Michael Stelzner interviewed Tom Martin. Tom Martin

Tom is the author of the Invisible Sale and the owner of the agency, Converse Digital.  Tom discussed how businesses and entrepreneurs can use social media for their sales and increase more potential customers. They also talked about what businesses need to re-think about with the current sales process in this social age.

In this episode, you’ll learn about:

  • Social media tools that help develop, encourage, and maintain long term client-business relationships
  • How to be on top of mind with prospects that are not ready to buyselling with social media
  • How to sell with social media
  • How the online world changed the way businesses sell
  • Strategies in sales that businesses have to re-think about
  • Selling educational contents
    educational contents
  • Importance of using videos in your presentations
  • Social agents people who don’t buy things from you but tell everyone about you
  • How to draw social agents to you social agent
  • The process of selling without using the traditional advertising
  • The Painless Prospective Sales
  • The concept of propensity in sales
  • Where to go to present your contentsprospects
  • Looking for your prospects online and offline 
  • Tom’s tips for people who want to stay focused with their blogs
    Make sure your using key words optimization search, or else, you won’t get found!”
    keyword search
  • Why write for others’ businesses with bigger platforms
  • Tom talked about the meaning of Invisible on the title of his book the invisible sale
  • The common mistakes people make in producing content





The way to win today is to get out there and really make sure your content is appearing to all the places your prospects are looking.

Additional Tips:

  • Pay attention to your industry.
  • Take note of the links your prospects share.
  • Be a great messenger of quality content.
  • Create a content that can be re-purposed.
  • Remember: Buyers know how to buy!






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