Online Marketing Made Easy with Amy Porterfield: Video Marketing

Online Marketing Made Easy In this episode of Online Marketing Made Easy Podcast, host Amy Porterfield highlighted her experiences and everything that she learned in Video MarketingJames Wedmore

Amy also invited James Wedmore in the show to discuss some How To’s and Strategies in Creating Videos! James also shared his case study about how he build a video around a list building strategy, which you can use as a model for your own business.

 

Here’s what you’ll learn from this episode:

  • Amy’s story when she started video marketing and how much she improved today
  • Starting videos with your available resources
  • How James started in video marketing
  • James’ bar-tending first ever online course that lead him to start creating online videos
  • Common challenges people face in creating videos
  • Overcoming your biggest critic -YOU!
  • Different ways to create your video -Do you really need to be in front of the camera? woman infront of camera
  • Styles and technichs in creating videos even when your not in front of the camera
  • Steps in raising the bar of the quality of your videos
    1. Choose your intention
    2. Choose your style
    3. Script the video
    4. Film it
    5. Edit it
    6. Broadcast your videovideographer
  • Tips on how to look natural in delivering a smooth script
  • Disadvantages of using a teleprompter
  • The  benefits of planning ahead and having someone to help you in creating your videos
  • Why divide your workload into several batches
  • James talked about his case study Royalty Free Music and how his list building strategy boosts thousands of search Royalty free music
  • The benefits of using Google Keywords
  • James’ video marketing strategies
  • Facebook  versus YouTube -which has the highest rate of audience in terms of videos?

 

MY BIGGEST  TAKE AWAY!

 “Every video is a tool to simply communicate a message and yield a result.”

 

Additional Tips:

  • Practice makes perfect and you do get better with time
  • Be patient with yourself
  • In a video, you don’t necessarily have to be in front of a camera. There are a lot of ways to create a video.
  • It’s normal for us to not like our videos, but other people don’t always see what we see.
  • YouTube is a traffic source for our business.

Mentions:

Sources:

Social Triggers Insider Podcast EP14 –Close Your Next Client with Mike Del Ponte of Soma             

social triggers insider  Social Triggers Insider Podcast is a show hosted by Derek Halpern, where entrepreneurs and executives learn how to get ahead in business and life.Mike Del Ponte

In this episode, Derek invited Mike Del Ponte to share the secrets on how he was able to raise $147,000 on Kick Starters. Mike is the co-founder of Soma at drinksoma.com; Former head of marketing in Branchout –a company that he helped grow 0-25 million users in 16 months; and the founder of Spark Seed.

The episode moved as Mike and Derek talked about the Four Piece of Selling Framework, the Three Laws of Marketing, the Power of Story Telling and much more!

 

Here’s what you’ll learn from this episode:soma

  • Mike’s story of raising over a hundred thousand dollars in 9 days
  • The history behind the birth of Soma Water Filter
  • Building innovative products
  • The motivation behind the launching of Social Triggers Insider Podcastpartnerships
  •  The Four Things in Marketing
    1.Relationships
    2.Readerships
    3.Relevance
    4.ReachSell dice
  • The Four Piece of Selling –comes from the idea of writing a sales letter
    1.Promise
    2.Picture
    3.Proof
    4.Pitch
  • Soma Water Filter’s four piece of selling
  • How to do unique salesgive them offers!
    special offer
  • The Three Laws of Marketing
    1.People love to buy but they hate to be sold
    2.People buy for emotional decisions not rational decisions
    3.People use reasoning to rationalize their emotional decisions Marketing building
  • Designing a product that sells itself

 

 


 

MY BIGGEST TAKEAWAY!

“Things that look different are different… It’s better to be first than better.”

 

Additional Tips:

  • Stop complaining and do something about it.
  • Start working immediately with the pain points you see.

Mentions:

Sources:

Smart Passive Income EP095 –The Do’s and Don’ts of Online Video with Caleb Wojick

Smart Passive Income This episode of Smart Passive Income Podcast was recorded under the roof of Pat Flynn’s guest, who is no other than Caleb Wojcik –the video expert! Caleb Wojick

Pat Flynn is a living witness of how Caleb, his buddy, is a real pro in video creation. In this episode, Caleb gave guides on How to Create Quality Videos and the Do’s and Don’ts Behind it.

 

Here’s what you’ll learn more about this episode:

  • Caleb’s career journey before he focused on video creation
  • Why create videos for your business? –It can make you stand out more!
  • Three ways of content creation:
    1. Write
    2. Record and audio
    3. Create a video
  • Levels of learning retention:
    10% -Written; 20% -Audio; 50% -Visual; 90% -Application
  • Using videos for instructional contents
  • Recording techniques
  • Softwares for creating videos
  • Video recording through your ipad
  • Hosting videos
  • Inviting critics in for improvement

Do’s and Don’ts in online video

  • Don’t make excuses, Just do it!
  • Don’t waste time in editing.
    editing
  • Have the same set up for every video shoot. video shoot set up
  • Shoot more videos at the same time then you can edit later.
  • Say a note about the current take while recording (i.e.: “I don’t like this shot, use the one before this).
  • Use whatever you have to begin creating videos.
  • Batch process your tasks.
  • Use teleprompter on shoots.
    teleprompter
  • Create screen recordings for your video. screen recorder
  • Learn from your recordings; Practice, practice, practice!
  • Don’t forget to keep a clean audio.audio symbol
  • Balance your budget on your tools
  • More light is better.
  • Host your videos on Wistia. wistia

 


 

MY BIGGEST TAKE AWAY!

A call to action: If you haven’t put yourself in front of the camera, then do so now. Think of new ways to shoot your video!

 

Additional Tips:

  • Work smart!
  • Start making videos with whatever you have.
  • Send your videos to a video expert and get feed backs for improvement.

Mentions:

Sources:

High Income Business Writing Podcast EP27 –Work&Life Balance: How To Set Healthy Boundaries You Can Actually Keep

EdGandiaHighIncomeBusinessWriting-300x76  High Income Business Writing Podcast is the show for business writers and copy writers who want to take their income to the six figure level or the part time equivalent. copywriter_toronto_rachel_foster In this episode, podcast host Ed Gandia invited Rachel Foster in the show.

Rachel is a very successful six-figure freelancer based in Toronto. Ed and Rachel previously worked together in a coaching basis.

Today, Rachel talked about her passion in Setting Healthy Boundaries in Business and in Life.  

 

Here’s what you’ll learn in this episode:

  • Can we really keep balance in everything that we do?desk
  • Who is Rachel Foster?
  • Rachel’s typical work schedule
  • Managing a schedule for a work-free weekend
  • Dedicating an office-based work place to avoid distractions

excercise -woman sillouete

  • Tip for a busy day: Take a break to exercise in the middle of a busy day to get yourself refreshed and moving 
  • The types of exercises and workouts Rachel does

 

Deadline Calendar

 

  • How Rachel handles oppressing deadlines
  • When compromise happens in work, “Do what your best at, and outsource the rest”
  • Knowing what tasks to outsource to your virtual assistant
  • The range of hours Rachel allows her VA to work
  • Advantages of getting a VA with several skills set
  • Training/Qualifying a virtual assistant
    virtual assistant
  • How to set expectations with your clients
  • The advantage of having an assistant to manage your emails when you’re out
  • What Rachel would do differently in setting her work life balance “Don’t waste your time going to bad networking events.”
  • How Rachel started and evolved in getting to her niche

 


 

MY BIGGEST TAKE AWAY!

One of the biggest reasons why we become freelancers is to be free of the burden of traditional employment –to have more freedom and flexibility. It’s up to us to make that flexibility a reality. We are in charge. But by being in charge, there’s a greater responsibility.

 

Additional Tips:

  • Limit personal stuffs during work hours. Leave it for the weekend.
  • Gain more time, by taking time to exercise.
  • Stay focused on your niche.
  • Don’t give your clients too many rules onset.
  • Adapt what works for you.

Mentions:

Sources: