Blog Marketing Academy (When is the Right Time to Ask for Sale?)

One of the podcasts I have listened today is the Blog Marketing Academy (When is the Right Time to Ask for Sale?)

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In this episode, David Risley talks about when is the right time to monetize or ask for money in building blogs or online business.

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David had emphasized in the initial part of the episode that the willingness to ask for sale is known to be the one of the biggest obstacles in helping people generate revenue from their blogging. He also stressed the following dilemmas of traditional bloggers in their fear for asking money:

  • Focusing on building audience and monetize later
  • Building up relationships, connections or engagement
  • Building up the traffic so that someday, he can monetize

As part of his discussion, David had also presented that he disagrees with blog experts’ focus on traffic and audience before trying to make money.  This is because according to him, “If revenue is one of your goals, then you need to cross that line early. You need to begin asking for money.”

Such attitude of making excuses not to ask money, in his discussion, is said to be delay tactics cleverly phrased to sound reasonable. In addition to this, he had explained two main reasons why bloggers should start early in monetizing. The reasons are as follows:

  • To set proper expectations with your audience.
  • To help you get comfortable with it.

In the climax or highlights of his discussion, he explained that CONTENT MARKETING should be the best way to do monetizing. This will help provide awesome content and lead readers to solutions they need in reading your blog.

“And those best readers and fans of your blog are the ones who pay you. They can be considered your CUSTOMERS.” -David Risley

MY BIGGEST TAKEAWAY:

“The right time to ask for the sale is NOW. And, by not doing it, you’re screwing yourself – and your readers.” – David Risley

Rise To The Top (How Did Dan Andrews Take The Lifestyle Business Podcast from 0 to Over 1,000,000 Downloads?)

In this episode, David Siteman Garland interviews Dan Andrews on how he was able to turn his lifestyle business podcast downloads to a million with 200+ 5 star reviews on itunes.

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During the interview, Dan was able to talk and discuss how he started in creating a platform. His interest in hard goods and e-commerce plus his fondness of listening to podcasts had paved the way for him to start the Lifestyle Business Podcast.

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He also discussed the format of the podcast content which includes 5-points, reviews, teasers or jokes, etc. His episode on SOP was his pride for changing many small businesses. “There is a big difference between power on content and popularity of content”, he stressed.

The highlights of this episode were regarding David’s discussion with Dan regarding building audience and monetization.

 Tips he discussed to build an audience are as follows:

  • Always have a message plus making a difference
  • “Do the podcast for your audience”
  • Always speak with integrity.
  • Meet those people in person
  • Understand who they are.

 Tactics in promoting his podcast were also discussed, as follows:

  • Have a super high lifetime value of customers (focus on your audience).
  • Always do the back linking from and with audiences.

When to start monetizing? (Sell back catalog in affiliate marketing. Sell something unique of a value. Set networking to people.), David asked.

  • See what you can do as soon as you can. (consultation phone calls)
  • Start getting idea what people need. (set some parties to meet people)

Additional Tips:

“No matter what you’re doing, do not start with beginners.” – Dan Andrews

Resources:

Starve The Doubts (STARVE003 : Pat Flynn – Star Wars Reenactment and Let Go Interview)

In this episode, Jared, together with Chris Murphy had a chance to interview Pat Flynn, the author of the book, “Let Go”. Aside from this, substantial tips, techniques and best practices on sales from Donald Kelly, the Sales Evangelist, were also discussed.

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To start off the episode, Donald had stressed the idea that “those who recognize their identity from that of the roles (say a sales representative role) are the ones successful in their business”.

Next to Donald’s tips was the interview with Pat Flynn. Jared had a brief introduction about Pat’s profile before the informative interview. In the initial part of their discussion, Pat shared with Jared what is the next app to be deleted on his phone. Pat also shared his experiences regarding some movies he had been into.  A great part of the episode was the Star Wars Reenactment.

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After the reenactment, Jared asked Pat to complete the sentence of certain phrases like “If you had a bad day…”, “Mama always told me…”, “Those who succeed…”

Chris on the other hand, asked Pat what is his mission in this world. Pat answered that he wanted to be able to show people that internet marketing can make people happy and can be done in an honest way. Patt had discussed that he started off by creating the greenexamacademy.com when he was laid off in his architecture position. The site had helped other people to pass the LEED exam. He intends to be a role model and lead by example to his followers and that is his responsibility.

Pat also discussed the importance of having dinner with your family and have conversations with them regarding what had happened to each one at the end of the day. He also wanted to insinuate to his children to live a humble life and give something to other people to be able to gain something in return.

Aside from this, Pat also discussed what he wanted to tell to himself ten years ago. He wished to tell himself to be confident on what he wished to do and don’t try to do things on your own, instead ask for help to not waste much time. In addition to this, he also talked about his legacy on working for something and doing things the right way.


Additional Tips:

“Those who succeed fall forward.”

“Whether you think you can or you can’t, you’re right!” – Henry Ford

Resources:

Internet Business Mastery (BOOKChat: Zag by Marty Neumeier)

In this episode, Jeremy and Jason talked about a book entitled Zag written by Marty Neumeier.

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The book Zag is all about how to create a brand that is truly different than the Competition and how to make competition irrelevant. This book should be read by anyone starting a brand in a really competitive niche or anyone who has a successful brand.

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The reasons, why this book is to be read are the following:

  • To start innovating again
  • Value Creation
  • Using a Podcast.

One of the checkpoints discussed is “what trend are you going to write” (focus on mobile technology as an example). Another checkpoint is “unique value proposition” (onlyness).

Likes in the book:

  • It has a 17-pt checklist

Dislikes in the book:

  • Some questions are a bit vague
  • Need more examples (stories)
  • Need a summary of the checklist

 The primary takeaways of this episode where:

  • Get the Book

  • Read the Book

  • Sit down and go through the 17-pt checklist, create a document or find a map.

  • Refer back to this document regularly to guide your strategy.

  • Revisit the seventeen points at least yearly.


Resources:

Get the Book ZAG